• General

    How to Effectively Use Google Trends to Shape Content Strategy?

    The best way to become famous is to write about things a lot of people care about.  This simple rule of content popularity and topic selection is relevant now, as it has been since the time people started creating content, and will be relevant in the future. If content creators are able to write or create content on a topic which is popular amongst the masses, they are likely to get better engagement.  This is the reason why commercial movies earn more money than art films and mainstream niche websites tend to get a larger share of online traffic.  Look at the current pandemic crisis as an example. During this…