• Business

    Sony’s Entertainment and Electronics Divisions: Managing Forex Risk in Diverse Markets

    Sony operates as the leading firm by connecting entertainment and electronics industries through its broad range of products which include gaming products, music services, and movie roles along with consumer electronics generation. The business operations of Sony spread across multiple global markets create extraordinary currency risks stemming from the fluctuating currency exchange rates. The company needs to control foreign exchange risks because this practice safeguards revenue streams and business profitability in environments of dynamic economic situations and currency fluctuations. The entertainment arm of Sony, which operates across various nations, faces increased vulnerability to currency exchange fluctuations. Strong currency movement of Japanese yen versus foreign currencies leads Sony to raise prices…