Your website is the representation of your products or services that you offer. It’s the place where most people will interact with you for business. It only makes sense if you come forward, interact with your audience, and satisfy their thirst for their needs.
Even if you do offline marketing or activity, it will most likely send users to your website. Whether it’s about purchasing the product or leveraging services to make bookings or getting contact details.
When it comes to web designing, it consists of a multitude of variables like layout, content, graphic, search engine optimization, and conversion rate optimization. While web design is a significant and essential part of your promotional efforts, many businesses forget that it’s just one part of an overall digital marketing plan and should be consistent in look, feel and purpose with your other marketing efforts such as PPC – Pay Per Click advertising.3
Your website is a great marketing tool that offers several benefits.
In this digital era, many businesses and brands have realized the importance of digital marketing and have started redesigning their websites as well. But let me be honest, this will not boost your rankings in search results, but it will surely increase the bounce rates.
Previously, the websites were designed to fulfill only one or two aspects of digital marketing needs. However, digital marketing services have made people aware of the modifications for the necessary things on websites. As the best digital marketing company, The One Technologies, we know how to use web design as an effective digital marketing strategy.
Impact of D35 Website Design & Marketing on Digital Marketing Strategy
A well-designed and well-maintained website acts as the heart of your business operations and marketing efforts. After going through several factors of the digital marketing plan, your website can help you meet all of those marketing and business goals efficiently.
Search Engine Optimization
Search Engine Optimization (SEO) is the biggest reason for a website redesign. However, many people think that website design elements don’t uphold all the ranking factors that contribute to better rankings. Whenever there’s a major update from Google, and its impact affects rankings. People tend to redesign their website.
To understand the bridge between web design and marketing, have a look at duplicate content. The digital marketing strategy is aligned with Google’s algorithm. Whenever you develop a website or write content for that, ensure that your content is not duplicate. Because Google hates duplicate content.
This type of content duplication you will find in e-commerce website design where the products with similar content descriptions with minor differences in specifications displayed on the same page. This appears duplicated in the eyes of Google or any search engine. You can avoid this content duplication by having separate pages for each product with a similar description and eliminate the doubts about duplicate content.
If we look at the back-end design of a website, we generally don’t add the Meta description, Alt tags, and the like. These are the elements of SEO; therefore it’s necessary to incorporate within your design.
Conversion Rate Optimization (CRO)
Web design leaves an impact on conversion. A better design can lead to better optimization of the conversion rate. The look of the website represents how reliable your website might be, and this relates to its authority. That’s why there are two areas that should be considered – authority and simplicity.
Now, the design should be kept simple but with high functionality. It’s not easy to accomplish the task, but if you make the design complex for achieving high functionality, it will slow down the website speed and if you keep it too simple; users will not find it interesting, and eventually, you will end up losing customers.
You have to maintain the balance between simplicity and functionality. So none of the elements remain affected. If you are considering the conversion rate of your website, you need to ensure your design is simple enough to satisfy UX but complex enough to satisfy CRO.
Almost 90% of online shoppers would not go back to a website after having a negative experience. Your business website is a crucial part of your marketing plan because it’s where customers or clients buy from or reach out to you.
If your website design is subpar, then your marketing strategy could fall at the last hurdle.
But exactly why is web design so important to market your business well? These are only some of the benefits which will reveal all!
1. Skyrockets Your SEO Strategies
Website design is vital to the success of your SEO strategy. Anyone who runs professional SEO services would agree that you shouldn’t overlook it.
Search engines like Google rank websites with fast site speed (under three seconds) higher than slow sites. If your website isn’t coded well and takes too long to load, it will rank lower on search engine results pages.
Good web design can help you improve your local SEO services and strategy, too. Easy-to-find web content will improve your rankings for local searches. This will also increase your chances of appearing on Google Maps searches.
Any good SEO services company would include website design within an SEO marketing plan. And with any luck, they will provide affordable SEO services, too.
2. Creates a Cohesive Brand Identity
Do you spend hours poring over your business’s Instagram account, making sure it matches your brand’s aesthetic? Of course, because social media is part of your marketing plan!
But your website design also needs to look beautiful, too. It should have an intuitive design and use your brand’s colors, fonts, and images.
When your business has a style that flows across all its platforms, it looks professional. This builds trust with potential customers and they are more likely to return. It will also help you stand out from lesser competitors.
3. Important Part of the Marketing Funnel
There is no next generation marketing strategy that exists today which doesn’t include a website. For example, this is one of the most established eCommerce marketing funnel templates out there:
Where can your customers take action if they are unable to navigate around your website to buy products or services? Sure, sales through social media might be on the rise, but most online shoppers still rely on websites.
Customers also follow through on other call-to-actions on your website. Good website design encourages users to sign up to email newsletters, look at other content, and browse other products.
Improving your business’s website design might not be high on your list of tasks to improve your marketing strategy, but it should be! These are all the benefits you will gain with a good website design, so you won’t regret spending the time and money to make it better.
Great website design and a good marketing strategy are only two of the things you need to start a successful business. Check out our website for tons more entrepreneurial tips and advice!