There was a time, not too long back when marketing was an expensive word. Businesses would shudder when they were told to ramp up their marketing. Finance guys hated marketing thinking it to be the greatest burden on a company. Big companies with endless resources would have execs scratching their heads over the prospect of a marketing budget going 5% over budget.
As a practice, marketing always tends to invite an extra level of pressure. This is due to a number of reasons. For one, the very act of influencing people to buy something seems very abstract from the outside.
Consider sales as a field of work. There is no confusion surrounding the nature of sales. A professional is supposed to sell a commodity. That is it. There are many techniques involved in sales. Professionals use a number of them in order to make sales and bring in revenue. The best sales professionals are those who keep finding new ways to sell commodities.
Marketing, on the other hand, is not as straightforward. In the context of sales, marketing is viewed as a set of practises and frameworks that help improve sales. In a way, marketing is supposed to lead to sales.
Marketing sets the stage for sales. The sole vision behind marketing a brand or product is to stimulate someone to buy a product. From there, a sales professional can close the sale and bring in hard cash for the company.
Even by taking marketing into the context of sales, there is still relative haziness on what exactly entails the field. How do marketers really influence their audience to buy a commodity?
These questions all have one answer – marketing instinct. An instinct is when a person knows something without any concrete thought-process backing up the knowledge.
In every professional field, instincts play a huge role in bringing success to an enterprise. This could not be more true for a field like marketing.
The Marketing Instinct and Its Role in SEO
The marketing instinct simply refers to marketers being able to gauge what the audience wants.
The sole attribute that makes a successful marketer is having the ability to understand what the audience needs. Very often, the product or service a marketer has to promote is not of a dire need to the audience. This is where marketers have to identify what nerve of the audience has to be struck to gain credibility with the audience.
In SEO, the role of marketing instinct is crucial. Identifying the type of content the audience wants to read is crucial. The marketing instinct of a professional helps in shaping the content strategy of a company.
In conclusion, this article covers the role of having and using marketing instincts in SEO to improve outcomes.
About the Author – Sheen Ben Philip is a content writer and trainer currently working at DelhiCourses.in. The institute he works at is best-known for its digital marketing training in Delhi amongst other programs in fields like cybersecurity and business analytics.